Weekly Note
📝 Field Notes #56: Visa Enters Web3 Loyalty
Visa rolls out Web3 loyalty to 80m+ partners globally. Bitcoin's year. ETF imminent. Goldman Sachs eyeing ETF role. Record asset inflows in 2022. NYT sues OpenAI. Top reads & more.
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Weekly Note
📝 Field Notes #55: What's Past is Prologue
The best of 2023: Top 30 reads, top 10 brand activations, and top 12 charts.
Weekly Note
📝 Field Notes #54: Game On
Lamborghini & Nivea enter Roblox. Lego & Skoda enter Fortnite. Inscription NFT boom. China to boost NFTs. Solana overtakes Ethereum. UK crypto sandbox. Midjourney V6 released. Top fundings & more.
Report
The State of Web3 in 2023
How Web3 is transforming brands, the 5 key themes of 2023, top resources, and what's next.
Weekly Note
📝 Field Notes #53: Penguin Business
Pudgy's new business model. Ledger hack. FIFA & Donald Trump drop NFTs. Bitcoin NFT boom. Coinbase on-chain asset management. Accounting rules: Bitcoin for companies. Top charts & more.
Report
Tokenization in 2024: Opportunities for Brands
This year, major brands have started connecting physical goods to virtual counterparts to create 'phygital' experiences. Here are the key trends, brand adoption, and what's next.
Weekly Note
📝 Field Notes #52: Comebacks and FOMO
NFTs on 7-month high. New brand drops. Industry-wide vulnerability revealed. Reebok & Futureverse. First BTC Ordinal in Sotheby's. Crypto FOMO. Crypto on WhatsApp. Google's next-gen AI model & more.
Case Studies
Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
Weekly Note
📝 Field Notes #51: NFTs in Your Closet
NFTs enter 1,149 ZARA stores. Louis Vuitton drops phygital. Brazil's biggest Web3 loyalty program. Bored Apes hits Roblox. Crypto funding on six-month high. Amazon launches ChatGPT competitor & more.
Case Studies
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Weekly Note
📝 Field Notes #50: Hall of Fame
Tod's goes blockchain. Nike drops another phygital. Balenciaga's clothing tech. Lacoste's world tour. Binance & CZ: The fall of a titan. SEC hits Kraken. OpenAI appoints new CEO. Top charts & more.
Signals
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
Weekly Note
📝 Field Notes #49: Web3 is Dead
Disney's new NFTs. xNFTs: A game changer for brands. NFTs in Roblox? Big finance goes big on crypto. Goldman invests. PayPal embraces crypto. Layer 2s break records. Blackrock eyes ETH ETF & more.
Signals
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
Weekly Note
📝 Field Notes #48: Tides Turn
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3 results. Massive OpenAI releases. Top jobs & more.
Signals
Tokenization and Interoperable Loyalty: Unlocking Brand Growth
Tokenization opens a world of opportunities for brands – one of which is interoperable loyalty. Here's what you need to know and how this might play out.
Insights
📝 #47 Field Notes: Onwards and Upwards
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and South East Asia eye crypto. Top charts & more.
Report
Web3: The Future of Loyalty?
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
Weekly Note
📝 Field Notes #46: Lightning Strikes
Macy's & Maison Margiela launch Web3 activations. Mastercard doubles down on Web3 with MoonPay. All eyes on Bitcoin. Deutsche Bank's first stablecoin swap. Next-gen payment infrastructure & more.
Weekly Note
📝 Field Notes #45: It's Game Time
Game time for Yuga Labs and Sandbox. Big moves in Web3 loyalty. Reddit stops token program. Ferrari accept crypto. Standard Chartered enters crypto. ETF approval coming. Top fundings, jobs & more.