Brands can choose from hundreds of Web3 wallet solutions. How do they pick the right one? Magic stands out as a market leader with over 25 million wallets created for brands like Macy’s, Mattel or 7-Eleven. They have prepared a free, in-depth buyer’s guide with a complete evaluation checklist. Highly recommended for anyone building in Web3.
“I want to build a legacy brand, the likes of a Hello Kitty, a Star Wars and a Pokemon.” — Luca Netz, CEO Pudgy Penguins
Community-led brands. NFTs empower consumers to “own” a part of a brand digitally. They become IP holders and evangelists. NFTs become digital, cultural artefacts. These brands will be built by and owned by the community. Branding shifts from linear, top-down to circular, bottom-up.
Zooming out: This launch is a big deal. It’s showing us what's possible with Web3 and IP licensing. In the future, clothing pieces will be linked to NFTs and royalty fees will be paid on-chain.
MINTangible is my partner for protecting IP rights for NFTs. Grab their free NFT IP cheat sheet here.
LV’s Web3 journey. Louis Vuitton began its Web3 journey with the $39,000 limited sale of the VIA Treasure Trunks in June this year. Holders of these "soulbound" NFTs, which are non-resellable (similar to Nike’s .SWOOSH IDs), gain access to exclusive digital creations, such as the VIA Tile Trunk.
