What’s 51 Insights? ✨

51 Insights is one of the highest quality sources for cutting edge insights and strategic intelligence on blockchain, AI, gaming, data, and immersive commerce impacting corporates and start-ups read by business leaders.

We explain how brands can leverage Web3 & emerging tech to engage consumers and grow their business.

A word from the founder & CEO, Marc.

I’ve worked professionally in Web3 for 8+ years. I’m an entrepreneur, researcher, and a global Web3 thought leader with a B2B audience of over 50k+ people. In 2016, I got involved in the blockchain ecosystem and helped to build up Bitcoin Suisse as the CMO. Today, I’m the CEO of FiftyOne Ventures & 51 Insights, advising, scaling, investing, and researching on the future of consumer engagement across blockchain, data, gaming, and AI.

51 Insights is trusted and read by thousands of business leaders & execs from:

…and many more!

Why subscribe?

Well, for starters… it's free!

This space is evolving rapidly, making it almost impossible to keep up (even for me, and especially as a corporate leader) and discern signal from noise. Often, things are complex and difficult to grasp. With 51 Insights:

• You’ll stay at the forefront of what’s relevant in Web3 for brands

• You’ll get 100% signal. 0% noise.

• You’ll receive explanations that an average human understands

• You’ll receive unique, data-driven insights

By subscribing for free, you’ll get:

• Max 3 newsletters per week

• You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

The good news is that you're not alone.

Together, we can level-up our Web3 game and front-run the opportunity! 🙌

Why go PRO?

A PRO subscription will give you access to all of our pro content and an exclusive Telegram chat where we discuss how brands can grow their business with blockchain, data, gaming, immersive commerce, AI and other emerging technologies. 

Here’s a preview of our PRO benefits: 

• Long takes with deep, data-driven, strategic industry analysis on how blockchain, AI, and gaming is impacting corporates & brands.

• Access to our data room, full archive of expert analysis, podcast transcripts & cheatsheets

• More exclusive content, virtual events, AMA’s with special guests & access to Marc

Upgrade to PRO

Group/company subscriptions

Buy a group subscription here. Once you have bought a group subscription, manage your group on this page.

When setting up a group subscription, an administrator can purchase X annual seats for the group. They can then add/remove/replace people in the organization who receive newsletter issues. Here’s how the user interface looks like for the group manager:

Group discounts: Use this group discount for groups of 2 or more seats. Contact me for further group discounts when purchasing over 10 seats.

Invoices: Invoices can be generated to expense groups and additional group members can also be added later on.

To add further group members: the group admin can add additional seats. Follow the steps outlined here.

What do readers say?

Our research is a working thesis, and I welcome your feedback to shape our perspectives and help us learn.

Thank you and see you soon! ✨🚀

– Marc

Follow me on LinkedIn or Twitter for shorter insights.

Partner with us & ⚡️Amplify Your Growth

We combine what we know and who we know to help you win.

We leverage 12 years of investing and building experience in blockchain and crypto, combined with an unparalleled network, industry intelligence, and exposure to both Web3 communities and enterprises.

Our industry OGs, research team & 50k+ B2B audience helps you:

• Capturing market & mind share: We create custom, enterprise-grade reports that we co-publish with you to elevate your brand, drive traffic, acquire leads, and amplify your B2B outbound conversion rates targeted to corporate decision-makers.

• Amplify your product: We sharpen your messaging and create qualified opportunities with research-driven, multi-channel growth campaigns.

• Setting you up for scale: We validate your product, build partnerships outside of your ecosystem, and tailor your messaging, value prop, and GTM strategy with hands-on coaching. For start-ups, scale-ups & established service providers.

Get in Touch Today

51 Insights in the media

2024

• Paris Blockchain Week 2024: Keynote: Web3 for Consumer Brands: What’s Next

• No Blueprint Podcast: How Web3 Transforms Consumer Interaction with Marc Baumann

• Outlier Ventures: Web3 Is Changing The Game For Consumer Brands (Podcast)

• Outlier Ventures: The Web3 2023 - 2024 Report

2023

• Beyond the Runway: Gucci's Leap into the Web3 Era. Harvard Business School.

• Metaverse Summit 2023: "The State Of Web3 For Brands"

• W3.Vision 2023, Cologne: "Challenges And Opportunities For Consumer Brands On The Path To Making Web3 Tech Mainstream"

• Finance 2.0 2023, Zurich: "The Coming Wave Of Institutional Investors In Crypto Assets" (Moderation)

• Crypto Mountain 2023, Davos: Web3 (Plus AI) – What's Next?

• House Of Satoshi Meets Bern: Web3, What's Next

2022

• Crypto Summit 2022, Zurich: Challenges And Opportunities Of Digital Asset Implementation In Banks (Moderation)

• GFM Trendtagung 2022, Zurich: Bitcoin - Technische Revolution Mit Echtem Kundennutzen?

FiftyOne Insights – Covering the future of consumer engagement and commerce.