Hey, it’s Marc. Today’s field notes are brought to you by MINTangible – my partner of choice for protecting IP rights for NFTs. Grab their free NFT IP cheat sheet here.

⏱️ Reading time: 3 min, 403 words

Be inspired✨

"Success is not final. Failure is not fatal. It is the courage to continue that counts." — Winston Churchill

📚 Top 4 Reads

  • When will digital ownership reach the average consumer? By Ian Rogers. Link

  • The builders perspective on consumer crypto. By M. Segall & W. Collier. Link

  • Web3 Washing: Why Even Web3 Commerce First-Movers are Headed for Disruption. By Justin Banon. Link

  • Brian Armstrong on Binance. Link

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🚨 Top Stories That Caught My Eye

✨ Web3 + NFTs

Getting physical 💦

  • Tod's is now part of the Aura Blockchain Consortium, alongside luxury brands like Richemont and LVMH. Link

  • Nike has released RTFKT x Nike Dunk sneakers in a token-gated sale. The physical shoes will come with a corresponding NFT.1 Link

Connected clothing. Balenciaga partnered with digital identity company, EON, for tech-enabled clothing. Owners can access exclusive content, like a song. EON’s solution is cloud-based, but has blockchain features available through partners such as KORE Technologies or Arianee.

New regulation. Upcoming EU regulation mandate a Digital Product Passport (DPP) for product traceability and life cycle information. Blockchain is one of many technologies enabling this.