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"Success is not final. Failure is not fatal. It is the courage to continue that counts." — Winston Churchill
MINTangible has developed an advanced rights management solution for brands and creators to encode, register and track IP rights and legal terms for NFT tokens on-chain. The result? Transparent and reliable ownership and royalty rights. This innovative approach fills a much-needed gap in the market.
Connected clothing. Balenciaga partnered with digital identity company, EON, for tech-enabled clothing. Owners can access exclusive content, like a song. EON’s solution is cloud-based, but has blockchain features available through partners such as KORE Technologies or Arianee.
New regulation. Upcoming EU regulation mandate a Digital Product Passport (DPP) for product traceability and life cycle information. Blockchain is one of many technologies enabling this.
Zooming out: Phygitals are gaining traction. While indie brands like 9dcc experiment with creative use cases, luxury brands focus on authenticity and traceability. Read my latest piece on this topic here.
The Times They Are a-Changin ' . This is a major hit for Binance, affecting its reputation and access to the US market, once accounting for 20-30% of its revenue. 2 It also marks the end of an era…
