Despite major challenges, 2023 marked a year of notable progress for the Web3 consumer space:

  • Over 40 leading brands of Interband’s Top 100 Global Brands have announced new Web3 activations.

  • Among them, brands like Nike and Starbucks are transforming customer engagement and value creation.

Meanwhile, Dematerialzd.xyz has grown from less than a thousand to almost eight thousand readers. This wouldn’t have been possible without my partners, all the inspiring conversations with innovators in the space, and YOU. 

I realize that the pace of long-form analysis in recent weeks may have left some of you playing catch-up.

This is why today's issue provides a succinct summary of 2023’s key insights, preparing you to move into 2024 well-informed.

Thank you for your trust. Sharing my thoughts with you weekly is an immense honour. Stay tuned for exciting updates on Dematerialzd.xyz.

Web3’s 2024 catalyst? Interoperable loyalty. 

Web3’s open, shared data layer enables permissionless co-branded loyalty ecosystems. This means that brands can accept loyalty reward status and points from other brands through token-gating, lowering the costs of building loyalty ecosystems significantly and increasing network value. Download Magic’s interoperable loyalty deep dive for free. 

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How Web3 is Transforming Business

Web3 is underpinned by two fundamental mechanics: