“The question shouldn’t be whether blockchains are necessary, but rather whether they’re helpful.” — Alana Levin, Variant
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
New brand drops. In the past four weeks we’ve seen new drops from Adidas, Bugatti, Nike, Louis Vuitton and now, FIAT. Most of these latest drops go beyond simple collectibles and are embedded in a bigger loyalty strategy or physical-virtual activations.
The IP play. NFT collections are changing their business model from earning from mints and royalties to building up monetizable IP brands. Pudgy Penguins, almost doubling in value this month, sets the benchmark with toys in Walmart and over 1 million followers on Instagram.
Punchline: Brand applications remain largely disconnected from overall market volume. Nevertheless, this might be the beginning of the beginning of a market comeback for NFTs.
Punchline: In a space that’s built on “trustless” systems, one of the biggest challenges for brands is to find trustworthy partners to work with. These industry-wide infrastructure incidents are rare,…
