As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
“But I don't want comfort. I want God, I want poetry, I want real danger, I want freedom, I want goodness. I want sin.” – Aldous Huxley
Bear market what? In 2023, over 40 top brands have launched Web3 initiatives (see the list here).
Punchline: Disney's pins are interesting, but considering the loyalty and Web3 commerce applications that brands are experimenting with, we can expect more innovative Web3 use-cases to emerge.
Punchline: Unlike traditional NFTs, which are static and require issuing new tokens for each update, xNFTs allow dynamic updates based on user interaction, offering brands novel ways to engage with customers.
With Bitcoin up 120% year-to-date and a possible US BTC spot ETF inching closer, big finance goes big on crypto.
Big bets. Goldman Sachs and BNP Paribas lead a $95m investment in Fnality International, a blockchain-based wholesale payment system.1 South Korea’s national pension fund invests $19.9m in Coinbase shares. Plus, Superstate secures $14m to bring traditional funds on-chain. Many of the top global banks2 have invested hundreds of millions in blockchain companies.




