“Creativity is the power to connect the seemingly unconnected.” – William Plomer
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
Zoom out: With gamified brand experiences, brands are vowing for the brand love of next-gen consumers and meeting them on their most popular platforms.
Beyond blockchain: Neither Roblox nor Fortnite is blockchain based. So what? Engagement is all that counts – for now.
Punchline: Gamified e-commerce is trending. For now, all this happens on siloed platforms. In the future, virtual experiences and corresponding digital assets may turn into interoperable, top-of-the-funnel gateways into a brand’s ecosystem.
Punchline: Inscriptions remain a sideshow – for now. For brands, these new types of “NFTs” aren’t viable, as the deployment of inscriptions and the surrounding infrastructure isn’t scalable.
Bringing back royalties: On top of that, 4 of the top 5 royalty-earning projects were on Solana last week. Unlike on Ethereum, royalties are enforced at the contract level, across exchanges.
Be smart: Solana’s is more scalable than Ethereum’s L1, but comes at the…
