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Why the Future of Luxury is Tech-First, with Mario Lang, Executive Director & Global Technology Lead at Estée Lauder

Mario Lang, Executive Director and Global Technology Lead at Estée Lauder, at publication

2025-03-04 · Marc Baumann and Sangam Bharti

Mario Lang discusses how technology can support the operations and customer experience of a luxury business. Topics include AI in forecasting and inventory, digital product passports and the relationship between innovation teams and the wider organization. The episode connects emerging technology with practical business processes. Its examples describe the March 2025 discussion and do not establish that every initiative has since reached production or delivered a measured return.

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