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This week, one of the biggest MMA brands partnered with Sui for on-chain gaming and fan engagement. Is gaming the next frontier for brands?

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ONE Championship’s Chained Combat

Sui, a Layer 1 blockchain, becomes the official blockchain partner of ONE Championship, the world's largest martial arts organization.

Zooming in: Sui will be integrated into various ONE products, including:

  • ONE Fight Arena: A Web3-enabled, free-to-play mobile game developed with Animoca Brands and Notre Game, featuring ONE's martial artists and IP library.

  • Digital Comic/Manga: Sui will power a comic series about ONE athletes, accessible via zkLogin.

  • Pick’em Game: A free-to-play fan engagement game with rewards and phygital collectibles.