This week, one of the biggest MMA brands partnered with Sui for on-chain gaming and fan engagement. Is gaming the next frontier for brands?
👉 Want to get in front of 50k+ business leaders or accelerate your growth? Work with us here.
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing is required!
Sui, a Layer 1 blockchain, becomes the official blockchain partner of ONE Championship, the world's largest martial arts organization.
Zooming in: Sui will be integrated into various ONE products, including:
Why it matters: This partnership is a prime example of how blockchain can be used to create more engaging and immersive experiences for sports fans. It also exposes millions of people to Web3 with Sui integrated into ONE’s tech stack.
By the number: ONE Championship is the second most-watched combat sports organization in the world, after the NBA, with over 80M social media followers.
It has captured over 90% of the MMA market share in Asia.
