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51 Insights

CEO Notes

Morgan Stanley enters crypto issuance

Marc Baumann's avatar
Sangam Bharti's avatar
Marc Baumann and Sangam Bharti
Jan 09, 2026
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For a decade, Wall Street played the safe game. They sold you BlackRock’s ETF, collected a ticket charge, and kept their hands clean.

That era is over.

Morgan Stanley ($1.5T in wealth management assets) just became the first major U.S. bank to issue its own crypto ETFs, Bitcoin and Solana, not just distribute it. They just filed to launch their own Bitco…

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