Beyond the Hype: Breaking Down Visa's Web3 Loyalty Solution
Why now, how it works, what it means for brands: a guide for brand leaders.
Latest digital asset analysis
Latest editions
225 institutions stories
Categories
Topics
Showing 225 stories about institutions.
Flash: Nike's Web3 Update
Nike just released its plans for what’s next for its Web3 platform ".SWOOSH". Here’s a summary of the updates along with the strategic take-aways.
What's Next: Web3 for Consumer Brands in 2024
Key verticals, key trends, key players: Here is all you need to know on consumer Web3 heading into 2024.
The State of Web3 in 2023
How Web3 is transforming brands, the 5 key themes of 2023, top resources, and what's next.
Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
Case Study: Starbucks' Web3 Odyssey
Starbucks' Web3 loyalty experience is among the most recognized in the industry. This is the definitive case study on Starbucks' Web3 strategy and how it's creating the new "digital Third Place".
Exclusive: Key Insights from 3,200+ NFT Patents
I spent 20+ hours analyzing more than 3,200 NFT-related patents to find out what major consumer brands are up to. Some findings were quite surprising. Here are the results.
The Potential of Web3 Commerce for Brands
Leading brands have started linking physical products to digital counterparts on-chain. “Real” Web3 commerce brings tremendous opportunities. Here's what brand leaders need to know.
📝 Field Notes #48: Tides Turn
OpenSea layoffs. RaribleX: New NFT marketplace for brands. Yuga x Magic Eden. Web3 in The Simpsons. More banks launch crypto offering. Coinbase Q3 results. Massive OpenAI releases. Top jobs & more.
📝 #47 Field Notes: Onwards and Upwards
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and South East Asia eye crypto. Top charts & more.
Web3: The Future of Loyalty?
The state of play on Web3 loyalty, including the Web3 loyalty playbook, sector snapshot, actionable take-aways, and what's next.
📝 Field Notes #46: Lightning Strikes
Macy's & Maison Margiela launch Web3 activations. Mastercard doubles down on Web3 with MoonPay. All eyes on Bitcoin. Deutsche Bank's first stablecoin swap. Next-gen payment infrastructure & more.
State of Play: Web3 Fundraising in Q3 23 💰
Bear with me: Fundraising dipped 36% in Q3, QoQ. 👀 Here are the numbers and a list of the most notable rounds.
Case Study: Gucci's Web3 Playbook
Gucci continues to be the benchmark on how luxury brands speak to next-gen consumers. This is the definitive case study on Gucci's Web3 strategy and how Web3 marks a new era for luxury.
Oops – I'm Sorry!
Surprised by my last email? Me too. Due to a human error, you’ve just received a faulty copy of the last Web3 Field Notes. 🤯
What 1,500+ NFT-related Patent Applications Reveal About Big Brands
I looked at 1500+ NFT-related patent applications from the last 4 years. Here's what big brands are up to.
How 13 Top Brands Are Using NFTs
Catch up on this summer's NFT campaigns from brands like Adidas, Coca-Cola, and Lufthansa – and some key learnings.
The State of Web3 in 2023: Nothing Has Changed... Right?
"The NFT bubble is bursting," says the street. Interest has hit rock bottom. Big-brand NFTs are losing relevance. What's happening and what comes next? Here's everything you need to know.
The End of Royalty Fees for NFTs: What's next?
Last Friday, OpenSea announced an end to mandatory resale fees for artists. The move carries consequences for artists, brands, and the entire ecosystem. Here's the breakdown.
📝 Web3 Field Notes #28 - Airphoria with Nike, Puma, and Powell
Nike & Fortnite. Puma's metaverse expansion. Web3 adoption report by Coinbase. Powell on crypto. Deutsche Bank applies for crypto custodian license. Zk-Rollups on the rise. Top charts & more.