Hey, it’s Marc. ✌️ In early 2024, Visa rolled out its Web3 loyalty solution to its global network of 80m+ partners.

What’s the big deal about this? What does it mean for brands? And what are unanswered questions we should be thinking about?

  • Why now: Visa’s strategic context

  • The Visa loyalty solution

  • What brand leaders need to know

  • Open questions

Ready? Let’s dive in. | ⏱️ Reading time: 6min

Discover how leading brands (including Visa) leverage Web3 to drive customer engagement. Check out the latest case studies that prove SMT increases value beyond traditional loyalty solutions. See how Web3 is helping brands acquire users, reward engagement and build true LTV.

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Why now?

Why now? I see two general catalysts: