It’s one thing to talk about the Web3 opportunity, but another to make it tangible.

In my conversations with marketers and the community, I still feel skepticism, uncertainty, and concerns about Web3, NFTs, and frankly, about the entire space. Questions pop up such as:

  • What is Web3 for?

  • Why is Web3 different and better than Web2?

  • What is the actual use case of NFTs?

  • Why does it have to be decentralized?

  • Isn’t all of crypto a ponzi scheme?

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Many dismiss Web3 as hot air. A hype. A meaningless buzzword. Nothing with substance. A fad like 3D television.

We’ve learned that innovations often face pushback. Major technologies of the last 100 years, such as radio, television, or the car, were ridiculed or declared outright dangerous.