Hey, it’s Marc. I write about Web3, Crypto, and brands. ✌️ Welcome to another issue of my obsessively curated field notes to help you filter out the noise.

⏱️ Reading time: 3 min | gem πŸ’Ž at the end!

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β€œYou must live in the present, launch yourself on every wave, find your eternity in each moment.” – Henry David Thoreau

πŸ“š Key Reads

  • The future of customer acquisition and community monetization. By Thomas Issa. Link

  • Web3 marketing: a16z startup school. By Amanda Cassatt. (video) Link

  • Digital objects, economies, and the challenge of meaning. By Holladay Saltz. Link

  • Generative AI: an investing framework. By Chandar Lal. Link

Back from the summer break? Here’s all the signal of the last four weeks: