Hey, it’s Marc. I write about Bitcoin, Web3, and brands. ✌️ Welcome to another issue of my obsessively curated field notes to help you filter out the noise.

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“Blockchain allows us to link activity, creativity and conversation with utility and reward. Something nearly impossible to do with Web2 infrastructure and tech.” ― Benjamin Blamoutier, Lacoste’s VP of global brand

📚 Key Reads

  • The Search for Crypto-Native Business Models. By Messari. Link

  • Why Lacoste is betting on blockchain-based loyalty. By Vogue Business. Link

  • Multiplayer Creation: Unlocking Participatory Media. Link

  • Blockbrain Crypto Report June 23. Link

  • App-Specific Rollups: A Trade-Off Between Connectivity and Control. By Alana Levin. Link