Welcome to another issue of my obsessively curated field notes to help you filter out the noise.
“To attain knowledge add things every day. To attain wisdom subtract things every day.”
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It's quiet. Brands are back to the drawing board figuring out how Web3 tech can help us build the next generation of community-led brands.
No consumer brand has cracked the code yet to make it mainstream. The flurry of activity remains confined within the circle of Web3 enthusiasts.
However, I’m optimistic that it will happen soon. This week, Nike made promising strides. I'll share a detailed case study soon on how they're outpacing other consumer…
