Hey, it’s Marc. I write about Bitcoin, Web3, and technology. ✌️

Welcome to another issue of my obsessively curated field notes (💎at the bottom👇 ).

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"Choice is an illusion created between those with power and those without.”

– Merovingian (The Matrix Reloaded)

📚 Key Reads

  • Building psychological attachment — not Just ownership — into Web3. I recently wrote about "A Web3 Community Formula for Brands", where I described how important purpose and culture are for building up (Web3) communities and digital assets need to become more "personal". Li's concept of psychological attachment deepens this perspective. Highly recommended! By Li Jin from Variant Fund. Link

  • NFTs, music, and ownership. Some key perspectives on ownership, which also apply to other verticals. It’s all a bit more complicated. Link

  • NFT regulatory issues - a 2022 review and 2023 preview. Again, it’s all a bit more complicated. By James Gatto from Sheppard Mullin. Link

  • Go-to-market in Web3: new mindsets, tactics, metrics. By Maggie Hsu from a16z. Link

  • Difficulty of user acquisition in Web3. By Thomas Issa from Outlier Ventures. Link

  • The dark matter of finance: trust. Fantastic op-ed arguing that even Bitcoin banking would be fractional reserve banking. By Byron Gilliam from Blockworks. Link

  • The Bitcoin Monthly. By ARK Invest. Link