“This is the central illusion in life: that randomness is a risk, that it is a bad thing.” – Nassim Taleb
On Wednesday, Salesforce launched it’s limited release of “Salesforce Web3”.
Salesforce clients can now connect Web3 data with the existing Salesforce CRM to create personalized, omnichannel experiences across Web2 and Web3.
Ugh.. . What does that mean?🤔
Why is this interesting?💡
Web3 analytics & CRM are big opportunities for marketers to engage with their audience in new ways.
In Web3, your identity is defined by the NFTs you possess and the dApps you connect with — consider it the next evolution of cookies.
POAPs (= Proof of attendance protocol).
With POAPs, brands are issuing tokens at live events to wallet holders, e.g. a Louis Vuitton (LV) fashion show. Later, these wallet holders can then access token-gated experiences from LV based on their affiliation for LV.
With a Web3 CRM, LV can see other tokens these wallets holders have, giving them information on their interests and the communities they engage with.
Meanwhile, other brands interested in LV customers can engage with wallets containing LV POAPs as well.
A lot of start-ups are already working on such solutions:
