Hey, it’s Marc ✌️

Gaming isn't just fun and games anymore — it's a marketing mega trend.

Over 80% of Interbrand’s Top 100 Global Brands are already tapping into its massive audience with immersive experiences in games like Roblox and Fortnite. 

Meanwhile, the Web3 gaming market is booming, with over 3,100 blockchain-based games and a market cap of $23.5B. 

In this deep dive, we'll explore why gaming has become a must-have strategy for consumer brands and how they can leverage this explosive trend to reach new audiences and boost engagement.

Today we’re going to out to look at: 

  1. State of play: Gaming is booming

  2. Web3 games: Amplifying engagement

  3. Web3 gaming ecosystem

  4. Web2 studios going Web3

  5. The opportunities for brands

  6. Key take-aways

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1. State of Play: Gaming is Booming

The convergence of consumer brands and gaming is no longer a niche trend.  With billions of active players worldwide, gaming offers an unparalleled opportunity to reach a vast and diverse audience that's deeply engaged with the content they consume and acquire first party data on consumers.