Today we’re going to untangle how AI is transforming Hollywood and the filmmaking industry. Hint: The disruption is massive.  

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Zooming in: Several prominent studios and companies in Hollywood are increasingly utilizing AI tools to generate trailers and other content.

  • Scriptwriting and Pre-production: Studios like 20th Century Fox and Warner Bros. have used AI to analyze scripts, assist in casting, and predict film success.

  • Filmmaking and Visual Effects: Marvel Studios and Disney have used AI for facial capture, visual effects, automated editing, and creating dynamic backgrounds and sequences. 

  • Trailers: Warner Bros., Morgan Movie, and 20th Century Fox have used AI tools to streamline the creation of movie trailers and enhance visual effects in films like The Flash.

  • Distribution and Marketing: Streaming platforms like Netflix and Hulu and studios are using AI to give audiences personalized shows and ads.

Example: A new political biopic titled Putin from Polish director Besaleel uses AI to recreate Vladimir Putin's face on an actor with a similar build with the help of AIO. 

Zooming out: Over the past 30 years, technology has transformed Hollywood. In the 1990s,computer-generated imagery (CGI) revolutionized visual effects in films like "Jurassic Park." The 2000s saw digital tools enhance filmmaking in animation (e.g. Pixar), sound, and editing, while social media changed audience engagement and marketing. The 2010s introduced big data for tailoring content to audience preferences.