In the annals of fashion and sportswear, few names resonate with the legacy and innovation synonymous with Lacoste. The brand remained relevant for nearly a century by keeping their fingers on the pulse of modern sports culture.

With UNDW3, Lacoste made one of the boldest and most thorough entries into Web3, reinventing the brand and setting a standard for community-led branding for consumer brands.

Today, we’re going to untangle Lacoste’s Web3 strategy and look at:

  • The Lacoste Brand

  • Lacoste’s Web3 journey

  • Performance Analysis

  • Bottom line & What’s Next

  • Take-Aways For Brand Leaders

From our Partners

First Google Analytics alternative for Web3 marketers.

1. Discover the most effective marketing channels by analyzing real on-chain transactions, not only clicks or views.

2. Evaluate user quality through wallet age, token holdings, and balance.