“It’s the first time in my life I’ve seen Hollywood to be more excited about a technology than Silicon Valley.”

This statement from Benjamin Bouygues, Ventures & Innovation Director at Kering, stuck with me. Why?

It implies that Web3 is not only a new technology paradigm for the next Silicon Valley unicorns, but also a cultural phenomenon.

Web3, the first digital layer of trust for the internet, is sparking a cultural revolution and transforming the relationship amongst users, assets, and businesses.

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NFTs: cultural artefacts

We always start with technology. Blockchains, NFTs, you know the drill. And we’ve been there, done that. Thousands of NFT collections on many different blockchains have been created, billions of digital items traded. But what’s next?