First, our must read this week: State of Crypto Report 2024 from a16z. Three take-aways: 1) Stablecoins have hit product-market-fit 2) infrastructure is now truly scalable 3) and crypto activity is at all-time highs. On NFTs, they note:

“NFT activity appears to have shifted from high-volume secondary markets to low-cost social collecting experiences.”

Then: 51 Insights is evolving. Moving forward, you’ll receive our free weekly field notes every Friday—packed with insightful, opinionated highlights on Web3 for consumer brands and enterprises, including:

On top of that, our research team is working on new, deeper, more actionable formats, tools and frameworks for Web3 business leaders leaders. Stay tuned!

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WPP, the global advertising and communication company, has announced a global partnership with Roblox.

The goal? To scale expertise in immersive media for brands and agencies.

Why it matters: Roblox is combining gaming and advertising to deepen brand engagement. The WPP partnership supports this strategy by scaling in-game ads that enhance brand visibility without disrupting the user experience.

What you should know: WPP and its media investment company GroupM are joining Roblox’s Partner Program to build a long-term advisory relationship, setting new standards for 3D media and experiences.