Web3 gaming is heating up. Today we will cover:
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Coach partnered with Poshmark to enable “instant resale” of Coachtopia products, simplifying the resale process for customers.
Why it matters: Poshmark is a social commerce marketplace with 80M+ users.
Zooming in: By scanning digital IDs, both the original and secondhand owners of products can access product details and engage with Coach, potentially earning loyalty rewards or accessing services.
The big picture: Circular economy is being promoted widely by brands. With this partnership, Coach has enabled easy instant reselling while fostering brand loyalty and encouraging repeat purchases among consumers.
Be smart: Digital product passports (DPPs) are becoming mandatory in the EU by 2027, requiring detailed information on product materials and origin.
Brands like Chloé and luxury consortiums such as LVMH, Prada Group, and Richemont are also adopting digital ID technology through platforms like the Aura Blockchain Consortium.
