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Roblox is partnering with Shopify to let creators sell physical goods directly in the game using Shopify’s checkout, with a full launch in 2025.
Why it matters: Shopify integrates seamless shopping into Roblox’s virtual world, tapping into its 200M monthly active users and offering new revenue streams for creators. This is a big leap for immersive commerce, blending digital and physical shopping experiences.
“We believe providing users with more ways to shop on Roblox will give creators another way to deepen their connection with their communities while driving business results.”
Stephanie Latham, Roblox’s VP of global brand partnerships and advertising
Meanwhile: Roblox has launched “The Brands Experience” with Sawhorse Productions to help brands create immersive activations. The platform features brand case studies, Roblox Tech Talks, and a quiz challenge to boost marketing knowledge.
By the numbers: With 200m+ daily active users, Roblox is the most popular virtual platform.
The Big Picture: Roblox is evolving beyond gaming to lead in the metaverse and immersive commerce, creating a dynamic ecosystem for brands, creators, and users. The platform is also broadening its appeal, with e-commerce integration and building a robust creators’ ecosystem while expanding demographics.
