Let’s dive in. 🦈 | Read time: 3min
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
Zooming in: Manchester United and Adidas have launched their first-ever "phygital" collection, featuring the new 2024/25 home kit and various other apparel items available both physically and digitally within Roblox's "adidas Outfit Creator."
They partnered with the agency Dubit, a metaverse studio and research firm specializing in youth audiences and digital experiences.
Why it matters: Brand recognition in the metaverse boosts IRL purchases.
Punchline: We’ll see a lot more brands connecting their physical goods to gaming experiences. Hugo Boss joined Roblox last March to promote its new clothing line “Hugo Blue”, targeted at Gen Z.
Why it matters: Coinbase has over 110M registered users. It is one of the most active and trusted exchanges in the US.
Punchline: Stripe’s integration on Base enables instant US fiat-to-crypto onramp with USDC with cheaper transfers to 150+ countries. With a 21% share of the global payment processing market, Stripe ranks as the second most widely used payment solution in the world.
