In this week’s field notes, your 100% signal in Web3:
Let’s dive in. 🦈 | Read time: 4min
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
Adidas has launched "Adidas Onchain: Summer of Sports," an NFT collection on Ethereum L2 Base.
Why it’s important: The Web3 consumer space has gotten quiet, as brands are figuring out their next move. NFTs released by major brands are noteworthy again.
The three editions of digital memorabilia by Adidas are:
By the numbers: Over 28k people minted the collection within two weeks of its launch, for approximately 50k mints. The current price of each edition is $2.56 (~0.00086 ETH). This means that Adidas has earned $127k so far.
By the numbers: Adidas sold over $22M in NFTs with its "Into the Metaverse" NFT collection in 2022. It earned $10.94M from NFTs, with over 51K secondary market transactions generating $176M in volume.
Be smart: Base has been using high-profile partnerships (e.g. Coca-Cola, Doodles, etc.) to become the consumer blockchain of choice.
