This week’s field notes, your 100% signal in Web3:
Let’s dive in. 🦈 | Read time: 4min
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
Stepping back: Launched in 2021, Pudgy Penguins is one of the most successful NFT collections, evolving beyond crypto and emerging as a physical toy brand.
Why it matters: Pudgy Penguin's strong community and unique branding make it a key entry point for new users. Igloo Inc.'s teased platform, Redacted, will further boost the consumer onboarding process with on-chain experiences, which could bring more people into the Pudgy world.
The punchline: Pudgy Penguin's strategic growth under Luca Schnetzler is evident. Teaming up with Mythical Games for an immersive mobile game was the latest move in building up its IP universe.
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In our latest podcast episode, we had the pleasure of hosting Zack Guzman, founder of Trustless Media & host of Coinage. Trustless Media is a company that builds media outlets with co-ownership by the audience.
