NFTs are dead (for now). Watch my speech here. Meanwhile, Hugo Boss launched its Web3 loyalty program. Will it fly? We’re going to dive deeper on that next week.
Meanwhile, crypto is more alive than ever. Just yesterday, the SEC approved a spot Ethereum ETF. Also, the US House passed the FIT21 Act, paving the way for US crypto regulations.
"Don't bend; don't water it down; don't try to make it logical; don't edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly." - Franz Kafka
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!
…and taps into 300,000 plays in just 24 hours:
Zooming out: Lamborghini entered Roblox 5 months ago with its Lanzador Lab experience.
Why this matters: Over 80% of Interbrand’s Top 100 Global Brands have already launched immersive commerce experiences.
For brands, this is about building awareness and affinity with younger consumers.
They closely track metrics like total visits, average playtime, and player engagement to measure the success.
