In the first episode we’re live with Lufthansa’s Steffen Boller to talk about Lufthansa’s Web3 strategy.
“Natural selection is the only physical process that pushes species’ designs uphill against entropy toward greater order.” – John Tooby
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Similar to NFTs two years ago, Roblox is where all consumer brands want to be right now. All of them.
Now, HUGO created a 360-degree experience for fans, opening:
Why it matters: The 360-degree activation approach lets HUGO engage with its audience across multiple touchpoints IRL and online.
Zooming in: Users can customize their own F1 car, complete scavenger hunts and complete challenges to unlock digital wearables.
By the numbers: Within the first 7 days this experience created 400k+ (now at 1M+) visits and received a 90% approval rating on Roblox.
Zooming out: HUGO joined Roblox last March to promote its new clothing line “Hugo Blue”, targeted at Gen Z. Other fashion brands joined Roblox already years ago.
