This week, Ethereum got cheaper and Bitcoin reached a new all-time high. Bitcoin ETFs are 58% of the way to flipping Gold ETFs for total assets. The space is euphoric and it feels like we’re just getting started with a new cycle of infrastructure and applications.

“Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.” — George Mumford

Zoom in: Together, they’re creating a 2D-animated show, titled VeeFriends, tailored for children ages 6–11 and their families.

What they’re saying: Gary Vee insists that VeeFriends is “not just a brand, but a modern entertainment franchise.”

Why it matters: From collectibles, events, games, technology, to entertainment, this moves VF one step closer toward Pudgy Penguins notoriety and fame and further heightens the Web3-native brand’s presence outside of the Web3 bubble.

Be smart: community-led IP-franchise around NFT collections and could potentially establish a new business model for the industry.

Punchline: We’re seeing web3 native brands like Pudgy Penguins and VeeFriends write the consumer commercial IP playbook in front of our eyes.

Token2049 in Dubai is where top crypto and Web3 developers, investors, founders, brands, policymakers and an estimated 7,500+ attendees from across the globe get together on April 18th-19th 2024. I’ll be there too!