This week, Adidas, Margiela, and Coachella launched Web3 activations, while Bitcoin broke its all-time high with record ETF inflows. We’re now in a phase of the innovation cycle with a lot of emerging narratives and euphoria. Keep cool, keep building.
“Culture drives everything.” – Nelly Mensah, VP of Digital Innovation at LVMH
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Be smart: Roblox is the most successful social gaming platform with over 200M monthly active users. 50% of them are Gen Z. Its daily engagement is about 3-5x larger than most other social apps.
Why it matters: Brands need to meet consumers where they are. Gen Z and Gen Alpha are more engaged in gaming than any other media.
Digital fashion is poised to become a huge market: 52% of Gen Z users would spend at least $10 per month, that’s $1BN per month or more.1
Devil’s advocate: Roblox doesn’t use blockchain, which means digital assets are locked into the platform. “Doesn’t matter”, say brands, earning billions with in-game items.
