Reporting live from NFT Paris this week, where consumer Web3 and big brands meet. Today’s impressions:
The end game: Most of our lives will become tokenized, most physical objects will have a digital twin. We’ll have “on-chain graphs” for everything. And brand engagement will become hyper-personalized.
“Ignore the noise, just build.”
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Zooming out: This comes as a surprise. In January, Nike announced a push into in-game wearables and additional functionality for .SWOOSH NFT holders.
Why it matters: Nike has been a Web3 pioneer among consumer brands. These layoffs raise questions around the future priority of its Web3 platform .SOOWSH.
Digital fashion season is in full swing this week at NFT Paris, the Future Fashion Summit, Future+, and Digital Fashion Week. Meanwhile:
Beyond Paris: Milan Fashion week is also embracing digital fashion with the official Digital Couture Summit (hosting DressX and Seamm), alongside Digital Fashion Week by Clare Tattersall.
Beyond the runway: Next-gen consumers are big on virtual fashion.
Be smart: Digi-physical (e.g. Dior, Nike, Adidas, Tribute Brand1), augmented reality (e..g. The Fabricant) and fully virtual (e.g. RTFKT, DressX) are the three digital fashion categories brands experiment with.
