This week is all about Web3 sports fandom, spearheaded by Visa and Mastercard. Plus: High-profile NFT debuts and why crypto X AI is getting hotter. My week? Owned by Farcaster and Apple’s Vision Pro. 😎
“Owning digital objects will be the primary business model of any consumer facing application that is digitally native.” — Brett Shear
Webinar: Learn how and why to gamify the actions within your brand's app, website, shop, and earned media channels with incentives and rewards.
When: Feb 15, 2pm ET, hosted by Kazm.
As if the launch of Visa’s Web3 loyalty solution wasn’t enough (deep dive), the two industry behemoths are doubling-down:
Connected fandom: With digital assets fan experiences can become more interactive, connected, and community-driven — and extend beyond the start and end of a live event.
Recently, the Vegas Golden Knights partnered up with Theta Labs for an NFT loyalty experience.
Punchline: The future of sports fandom lies at the intersection of video games, virtual spaces, and social media, all with a focus on helping fans get closer to the game — with Web3 under the hood.
1. Discover the most effective marketing channels by analyzing real on-chain transactions, not only clicks or views.
