Hey, it’s Marc. ✌️

This week is all about Web3 sports fandom, spearheaded by Visa and Mastercard. Plus: High-profile NFT debuts and why crypto X AI is getting hotter. My week? Owned by Farcaster and Apple’s Vision Pro. 😎

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“Owning digital objects will be the primary business model of any consumer facing application that is digitally native.” — Brett Shear

From our Partners

Gamify Your Brand: Redefining Consumer Engagement

Webinar: Learn how and why to gamify the actions within your brand's app, website, shop, and earned media channels with incentives and rewards.

When: Feb 15, 2pm ET, hosted by Kazm.

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📚 Top 6 Reads

  • Read Write Own Manifest. By a16z. Link 

  • Branding in the Age of Social Media. By Douglas Holt. Link

  • The Future of Sports Fandom Report. By Myosin, Spartan Labs, Sporting Crypto. Link

  • Headless Marketplaces: Go Where the Wallets Are. By Jesse Walden. Link

  • How AI reinvents marketing. By Andrew Chen. Link

  • How AI is finding its way onchain. By Jacob. Link

✨ Web3 + NFTs

Beyond plastic cards💳

As if the launch of Visa’s Web3 loyalty solution wasn’t enough (deep dive), the two industry behemoths are doubling-down:

  • Visa enabled crypto withdrawals on debit cards, allowing wallet users to sell crypto directly to a Visa card without using centralized exchanges. Link

  • Visa’s is also extending their FIFA worldwide partnership for “connected fan experiences”. Did I hear NFTs? Link

  • Mastercard, meanwhile, partnered with Champions League on a gamified, NFT-powered soccer trivia game powered by MoonPay. Link