“Our digital lives will become our platforms, and we will rightfully own those platforms and their connected (economic) benefits through Web3.” — Yat Siu
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A series of brands are meeting customers where they are: online, offline, and on-chain:
Zoom out: Brands are meeting digitally native consumers where they’re already spending the most time, combining digital and physical distribution.
By the numbers: AR is growing into a game-changing field for retail.
Back to reality: Whether fully virtual or AR, tying it back to IRL experiences is where the magic happens.
Punchline: Crypto, Web3 and immersive commerce are converging. Winners will be those can maser all three.
Partner with Dematerialzd to get your brand in front of thousands of Web3 industry leaders. Get in touch today or reply to this email.
Zoom in: While Coinbase compared buying crypto to collecting Beanie Babies, the SEC labeled them investment securities.
Yes, but: The judge is mindful that her decision doesn’t extend SEC's reach to other collectibles, such as baseball cards or Nike shoes.
Be smart: Bloomberg analyst estimates a 70% chance of Coinbase winning the case.
What’s next: The judge's decision is due in the coming months, potentially leading to a trial next year.
