“Achieving scarcity in digital form was Bitcoin's great technical breakthrough” — Matt Huang, Paradigm
As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required! Reply to this email to get in contact or:
Zoom in: Flaunt enables PepsiCo to capture first-party data at scale from Roblox and attribute ROI. Its integration with Salesforce Marketing Cloud also enables PepsiCo to personalize future marketing campaigns to known-Roblox fans.
Be smart: As cookies are fading, this is way for brands to rebuild direct consumer relationships with first-party data.
Zoom out: Flaunt’s Roblox integration enables brands to connect their Roblox experiences to off-platform loyalty programs — an industry first.
Punchline: Going into 2024, expect more omnichannel experiences connecting loyalty activations across digital and physical, on- and off-chain and across different platforms.
Partner with Dematerialzd to get your brand in front of thousands of Web3 industry leaders. Get in touch today or reply to this email.
Off to a great start: Spot bitcoin ETF volumes eclipse $4.5bn on first day of trading.
