Hey, it’s Marc. Welcome to my weekly, obsessively curated field notes on Web3 & crypto to help you filter out the noise. ✌️ Follow me on LinkedIn.

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“Achieving scarcity in digital form was Bitcoin's great technical breakthrough” — Matt Huang, Paradigm

📚 Top 5 Reads

  • New rules of brand marketing. By Ana Andjelic. Link

  • New year, new ideas: 2024. By a16z crypto. Link

  • From revolution to real-world value: How companies can benefit from Web3 in 2024. Fortune. Link

  • Consumer crypto’s breakout cycle. By Amanda Young. Link

  • Consumer crypto report 2023. By ThirdWeb. Link

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Bubbly about loyalty 🫧

  • bubly Sparkling Water (PepsiCo) launched a Roblox limited-time rewards campaign, bridging digital & physical with on-and-off platform rewards.1 Link

  • The game attracted 2.7m+ visits so far. Link

  • The initiative was jointly developed by Flaunt, Vayner3, and Zero Code.

Zoom in: Flaunt enables PepsiCo to capture first-party data at scale from Roblox and attribute ROI. Its integration with Salesforce Marketing Cloud also enables PepsiCo to personalize future marketing campaigns to known-Roblox fans.