📝 Field Notes #44: Singapore Slings & Yuga's Gaming Move

Hey, it’s Marc. Welcome to my weekly, obsessively curated field notes on crypto & Web3 to help you filter out the noise. ✌️

“You have power over your mind - not outside events. Realize this, and you will find strength." — Marcus Aurelius

📚 Top 6 Reads

When the world goes phygital. By Aleksija Vujicic. Link
The consumer crypto stack. (video). By @nnnnicholas. Link
Exploring the design space for dynamic NFTs. By 1kx. Link
The state of virtual brand experiences in 2023. By GEEIQ. Link
How unchain attribution will catalyse crypto’s growth. (audio) By Lightspeed. Link
After studying all EIPs, we summarized 9 future directions of NFTs. By ABCDE. Link

Singapore-based KaiKai app, a shopping platform created by Cosmose, introduced a crypto-based cash-back and rewards function.
Its introduction last month caused a sharp increase in daily active users (DAUs) on the NEAR blockchain, outpacing Ethereum, Arbitrum, and Optimism combined.
It’s now the second most widely used Web3 dApp with over 1.6m unique active wallets.
Cosmose was valued at $500m in the latest strategic investment from NEAR Foundation back in April 2023.

Punchline: This shows the power of consumer-friendly blockchain applications in retail.

CEO Daniel Alegre is refocusing Yuga Labs on gaming and the development of its gamified metaverse, Otherside.
The company, which owns significant Web3 IPs like Bored Ape Yacht Club and Crypto Punks, raised $450 million earlier this year.