Hey, it’s Marc.

Our weekly is two days later as we launched our big report on the future of fan engagement on Thursday:

“We’re building a scalable, blockchain-powered loyalty network where teams, brands, and fans interact seamlessly. If McDonald’s sponsors the Cavs, that same rewards system works for Real Madrid. One system. Infinite monetization opportunities.”

— John Timoney-Gomez, Co-Founder, Uptop

This week’s question:

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📚 Our Top Reads This Week

  • How Web3 is Unlocking Billions in New Revenue for Clubs & Brands [videox]. Link

  • Web3 Gaming, AI & The Rise of Telegram [Podcast]. Link

  • The State of AI in 2025 [Report]. Link

  • Another current state of AI. Chamath Palihapitiya. Link

  • The Irony of DeepSeek vs OpenAI. Jason Calacanis. Link

  • DeepSeek is Paving the Way for Web3 AI. Paul Veradittakit. Link

  • DeepSeek and the New AI Energy Paradigm. Maja. Link 

The Future of Fan Engagement

The best loyalty programs print money — sports teams are missing out. Programs like Delta SkyMiles generate billions through partner rewards networks. Sports teams could do the same—but they’re stuck in outdated discount-based models that only reward their most loyal customers instead of monetizing their entire fanbase.

In our recent report we have unpacked how brands and corporates can unlock millions in revenue & create entire loyalty economies with new tech.

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Kanye West just turned down a $2M deal to promote a memecoin on Solana. The pitch?