Our weekly is two days later as we launched our big report on the future of fan engagement on Thursday:
“We’re building a scalable, blockchain-powered loyalty network where teams, brands, and fans interact seamlessly. If McDonald’s sponsors the Cavs, that same rewards system works for Real Madrid. One system. Infinite monetization opportunities.”
— John Timoney-Gomez, Co-Founder, Uptop
The best loyalty programs print money — sports teams are missing out. Programs like Delta SkyMiles generate billions through partner rewards networks. Sports teams could do the same—but they’re stuck in outdated discount-based models that only reward their most loyal customers instead of monetizing their entire fanbase.
In our recent report we have unpacked how brands and corporates can unlock millions in revenue & create entire loyalty economies with new tech.
Kanye West just turned down a $2M deal to promote a memecoin on Solana. The pitch?
Fake a hack, tweet about $YE, then deny involvement. He’d get $750K upfront, another $1.25M after the stunt.
The big picture: This isn’t just one shady deal. It’s the playbook. Crypto’s latest wave of celebrity-driven memecoins is milking hype, extracting cash, and leaving retail investors holding the bag.
And it’s working: First, it was Caitlyn Jenner. Then Doja Cat. Then 50 Cent. Then Dean Norris from Breaking Bad.
