“Why NFTs” – A list of use cases

NFTs enable: 

• Digital ownership 

• Transferability

• Permanent data storage

Use cases for brands & creators: 

• Community building

• Co-creation

• Verifiability & provenance (e.g. for watches)

• Monetization of IP

• Verifiable rarity (e.g. limited collections)

• Loyalty 

Use cases for users: 

• Collect rarity 

• Utility in an ecosystem (e.g. virtual land; coupons; loyalty points; etc.)

• Accessing (e.g. ticketing, proof of attendance)

• Belonging to a community (e.g. membership passes)

• Self expression, identity, social status 

• Participation & ownership in projects & brands

• Verify provenance of products

• Trading & re-sale

• Managing permanent records (e.g Soulbound tokens)

• Crowdfunding

Bottom line for brands & creators: 

• Increase brand awareness

• Increase customer loyalty

• Increase customer engagement

Applications:

• FinanceAm

• Marketing

• Gaming

• Social

• Music

• Art

• Fashion

• Education

• …