In the past two years, almost 40% of Interbrand’s Best Global Brands have ventured into Web3. 

Brands like Nike, Gucci, Alo Yoga, Breitling, Adidas or Prada are exploring linking their physical products to digital twins to unlock new capabilities around:

  • limiting supply

  • authentication & provenance

  • marketing and data

  • secondary commerce.

Yet, we’re just scratching the surface.

We may be witnessing the dawn of a new era in commerce that could unlock trillions in value for brands.

  • Tokenization

  • Phygitals

  • Why brands are doing this

  • “Real” Web3 commerce

  • What’s next