Owners will be able to customize a unique digital collectible, access a community of NFT on Discord, take part in “money can’t buy” experiences and co-create Porsche's future in the Web3 universe.

How does customization work?

Holders will be able to tailor their NFT based on three categories (Performance, Heritage, Lifestyle) and make it more unique with randomized individual traits, resulting in different utilities in the future. There are over 150k design combinations to unlock. No two NFTs will be the same.

How to become part of it:

  • To start, 7500 unique 911 NFTs will be sold

  • Mint date will be in January 2023 (exact date and price not yet disclosed)

  • To be eligible to buy an NFT you'll need to register between Dec 20, 2022 and Jan 06, 2023 here.

For Porsche, that's just the beginning. Their goal is to extend their brand into a fully digital environment, with a range of experiences they will develop together with the community over the next months and years.

On first sight, Porsche's web3 ambitions look solid. Success will depend on how they can engage the community in the long-term and integrate their web3 efforts into the overall brand & marketing activities.

Other big brands (Adidas, Gucci, Balenciaga, Louis Vuitton, Burberry Coca Cola, and many others) have already launched their own NFT projects, however on a smaller scale.