Lufthansa’s Steffen Boller shares the airlines’ Web3 loyalty strategy

In this inaugural episode of the FiftyOne Ventures podcast series, Marc Baumann explores the intersection of travel and blockchain with guest Steffen Boller, Dir. of New Business Ventures at Lufthansa Innovation Hub. They dive into the workings of Uptrip, Lufthansa’s groundbreaking loyalty program that leverages Web3 technology to gamify and personalize travel rewards. Boller shares insights into the creation process of Uptrip, strategies for integrating Web3 into traditional business models, and the potential future impacts of blockchain on the travel industry and beyond. They also discuss the challenges of pioneering Web3 projects in established corporations and the importance of creating meaningful, user-centric Web3 applications for widespread adoption. Timestamps:  00:26 Exploring Uptrip: A Web3 Loyalty Program by Lufthansa 01:18 Inside the Lufthansa Innovation Hub: Fostering Digital Transformation 02:34 The Genesis of Uptrip: Merging Blockchain with Loyalty Programs 03:51 User Experience and Community: The Heart of Uptrip 10:59 Navigating Web3 in Corporate Settings: Challenges and Strategies 15:26 Evaluating Success and Future Directions for Web3 in Travel 21:37 Lightning Round: Quickfire Questions with Steffen Links:  http://linkedin.com/in/steffen-boller https://lh-innovationhub.de/ https://uptrip.app/ https://www.podpage.com/fiftyone-insights/