📝 Field Notes #55: What's Past is Prologue
The best of 2023: Top 30 reads, top 10 brand activations, and top 12 charts.
Hey, it’s Marc. Welcome to the last weekly, obsessively curated field notes of this year. ✌️ — brought to you by MINTangible, the solution for protecting IP rights for NFTs. Learn more
⏱️ Reading time: 3 min
Be inspired✨
“Remember that you are a black swan.” — Nassim Nicholas Taleb
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📚 Top 30 Reads of 2023
Web3 + NFTs
I build, therefore I am. By Joseph Lubin. Link
A new internet. By
LinkMapping The New Internet. By
LinkStoring value in digital objects. By Collab+Currency. Link
Ownership, capitalism, NFTs, and the metaverse. By Yat Siu. Link
What’s next for consumer Web3. By 1kx. Link
The Evolution of NFTs. By World Economic Forum. Link
Web3 for brands
When the world goes phygital. By Aleksija Vujicic. Link
The Phygital Stack. By Aleksija Vujicic. Link
Consumer Brands & Co-Creation. By Aleksija Vujicic. Link
Crypto-native NFT IP: a new era for consumer brands. By Mikey 0x. Link
Building on passion. By Gaby Goldberg. Link
The sociology of business. By
LinkBuilding psychological attachment into Web3. By Li Jin. Link
Brands in Web3. By NFT Tech. Link
Blockchains & the next generation of fandom. By Amanda Young. Link
Digiphysical Goods. By 1kx. Link
The future of Web3 loyalty. By Reddit, Salesforce, Media.Monks & Polygon Labs. Link
The state of Web3 growth tech. By Safary. Link
The state of virtual brand experiences in 2023. By GEEIQ. Link
The Case for Product Tokenization (DPP). By BCG. Link
Crypto & Macro
State of Crypto Report 2023. By a16z. Link
2023 State of Crypto: Policy Spotlight. By a16z. Link
Big finance goes blockchain. Link
Global survey on crypto and Web3. By ConsenSys. Link
Money, tokens, and games. By Citi. Link
Blockchain is much more than crypto. By David Solomon. Link
“Why are we here?” By Erik Voorhees. Link
AI
+ A list of crypto/Web3 market outlooks for 2024.
🔥 Top 10 Brand Activations of 2023
adidas: BAPE & BUGATTI sneakers Link
Alo Yoga: Aspen collection Link
FIAT: Fiat pass loyalty program Link
KIKI World: Web3 enabled beauty platform Link
Lacoste: UNDW3 community platform 2.0 Link
Lufthansa: Uptrip loyalty app Link
Louis Vuitton: Treasure Trunks Link
Nike: .SWOOSH Studio; OurForce 1 & “TINAJ” Link
Porsche: NFT community Link
Starbucks: Odyssey loyalty campaign Link
That's all for now, folks. Thank you for being part of the journey and trusting me with your time.
I couldn't be more grateful for every one of you. And I couldn't be more excited for Dematerialzd in 2024. Lots to come – stay tuned!
Talk soon & Happy New Year!✨
– Marc
PS: Follow me on LinkedIn.
📈 Top 12 Charts of 2023
Artwork: Refik Anadol, Machine Memoirs: Space
👩💻 Top Web3 Marketing Jobs Still Up for Grabs in 2024:
… more.
TOP!
thanks, Mark