Hey, it’s Marc. Welcome to my weekly, obsessively curated field notes on crypto & Web3 to help you filter out the noise. ✌️

Boson Protocol – Real Web3 Commerce, with Web2 UX

As the next bull market emerges, so does a new crypto-rich, Web3-savvy demographic, who are demanding authentic Web3 commerce experiences. Uniquely, with Boson, you can sell physical things as NFTs, with a slick Web2 experience while running on a fully decentralized Web3 backend. No more Web3 washing required!

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Be inspired✨

“Be ready, and welcome it when it is your turn to experience change, for there is nothing like it to heighten your sensibilities and elevate your mind.” – Marcus Aurelius

📚 Top 4 Reads

  • Transforming Customer Loyalty with Joe O'Rourke. By Crypto Packaged Goods. Link

  • The Wallet-Centric Customer Experience Stack. By Ben Basche. Link

  • Real World Assets. By Spencer Noon. Link

  • What Happened to the New Internet? By Bryan Lehrer. Link

🚨 Top Stories That Caught My Eye

✨ Web3 + NFTs

From OpenSea to red oceans 🌊

  • OpenSea lays off ~50% of staff, adding to a 20% cut in July 2022. Link

  • Once the top NFT exchange valued at $13bn, it has now ceded much of its worth and dominance to competitors.

Marketplaces for brands. Meanwhile, Rarible has launched RaribleX, letting brands establish their own NFT marketplaces with custom search features and user interfaces, all without coding.1 Mattel and Animoca brands will be among the first users.