📝 #47 Field Notes: Onwards and Upwards
Adidas x Bugatti NFT. What's next for phygitals. MoMA acquires second NFT. Elon Musk on NFTs. Former FTX CEO guilty on all charges. Big finance and South East Asia eye crypto. Top charts & more.
Hey, it’s Marc. Today’s weekly, obsessively curated field notes is brought to you by MINTangible – an advanced rights management solution for brands and creators to encode, register and track IP rights and legal terms for NFT tokens. Learn more & grab your free NFT IP cheat sheet→
⏱️ Reading time: 4 min
Be inspired✨
“The greater the level of holistic change forced upon a society, the greater the degree of unintended consequences you can expect to see.” — Karl Popper
📚 Top 5 Reads
Bitcoin: A Peer-to-Peer Electronic Cash System. By Satoshi Nakamoto. Link
An Inside Look at Starbucks’ Web3 Journey. By Tareq Nazlawy. (video) Link
The State of Crypto: Age, Access, and Agency. By Coinbase. Link
Different types of layer 2s. By Vitalik Buterin. Link
A few things on crypto. By Ryan Adams. Link
Concerned or confused about NFT intellectual property?
IP in Web3 is complicated. You cannot afford to get it wrong. Get it right with MINTangible’s NFT IP Cheat Sheet. Includes 7-point IP strategy, an intro NFT IP video course, a fast track IP inventory lists & 70+ curated articles. Plus, a free 15-min consultation with an IP expert.
🚨 Top Stories That Caught My Eye
✨ Web3 + NFTs
Adidas-Bugatti team up for phygital 👟
Bugatti and Adidas partner to create limited edition of a football shoe.
They'll auction 99 pairs from Nov 8 to 11 on the Adidas Collect Web3 platform, and each pair comes with a digital counterpart (phygital).
Genuine limited editions. Digital twins can transparently limit collections on the blockchain, removing the need to rely on the brand's word.
More data. By connecting physical products to NFTs using NFC chips from firms like IYK, brands can track secondary sales, new owners, and general holder behavior. This is possible with start-ups like Addressable that links wallet data to personal information, such social media handles, or Web3Sense, specialized in analyzing NFT token holders.
Web3 commerce. With phygitals growing, digital to physical redemptions (and vice versa) will be key, as they eliminate the need for centralized marketplaces to guarantee redemptions. Firms such as Boson Protocol1 are building on that.
Zooming out: With the Web3 marketing stack evolves, we can expect phygitals to become more common.
More from Web3:
The MoMA acquired another NFT collection from Mexican photographer Tania Franco Klein (via
) LinkElon Musk blasts Ethereum NFTs on the Joe Rogan podcast. Link
🌎 Crypto & Macro
Crypto grows up🏛️
Crypto funds have attracted their largest weekly inflow in over a year, totalling $326m. This marks not only the biggest week this year but also the highest since July 2022, with Bitcoin accounting for $296m, or 90%, of these funds.
In Switzerland, the second state-owned cantonal bank has launched Bitcoin brokerage and custody services. Link
Sam Bankman-Fried, former FTX CEO, was found guilty on all 7 charges in FTX fraud trial. Link
Regulatory clarity. The UK has finalized its proposals for crypto and stablecoin regulations. The outlook is broadly positive, aligning with Rishi Suna's vision to establish the UK as a crypto-asset hub. Link
Punchline: As the Bitcoin white paper turns 15 years old, the big finance and regulators are increasingly taking the helm of a space that was intended by many as an alternative to them.
South East Asia: New crypto hub? 🌎
Thailand’s 4th-largest bank KBank bought a $100m stake in the country’s oldest crypto exchange. Link
Taiwan took its first steps toward regulating digital assets, introducing a crypto bill. Link
Meanwhile, Standard Chartered-backed digital asset custodian Zodia Custody launched its services in Hong Kong. Hong Kong issued first licenses in August, aiming to become a global crypto hub.
Punchline: SEA is capitalizing on the chance to become a prime hub as crypto firms relocate from the US amid regulatory uncertainty.
More from crypto:
Sam Bankman-Fried, former FTX CEO, was found guilty on all 7 charges in FTX fraud trial. Link
Contribute to Dematerialzd. Are you a researcher or analyst looking to break through at the intersection of Web3 and brands? If so, let’s talk→
💰 Money Moves
Modulus Labs: The zero knowledge start-up raised $6.3m in a seed round, backed by Variant, 1kx, et al.
Animoca Brands: Web3 gaming firm receives $50m from Saudi mega-project NEOM. Link
That’s all for now, folks. Thank you for being part of the journey.
Back to building! 🚀
– Marc
📈 Top 3 Charts to Share with Friends
Artwork: Refik Anadol, Living Architecture : Casa Batlló.
👩💻 Top Web3 Marketing Jobs:
Didn't find a match? Fill out form→
Are you hiring? Get listed here →
Share more feedback and receive my latest Web3 reading list for free.
Boson Protocol is a partner of Dematerialzd.