Hey, it’s Marc. ✌️

Today, we’re looking at Solana’s new “Blink” feature. It could be a game-changer for mass crypto adoption and is something brand leaders need to know about.

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What you need to know 

  • Layer-1 blockchain, Solana has introduced Blinks (blockchain links) that enable users to initiate Solana Actions (formerly Solana Pay transactions) like minting, swapping, paying, voting, and donating through shareable links across any platform, making Solana accessible everywhere.

  • Powered with Dialect Labs, Solana Actions lets users do on-chain transactions through social media, websites, and QR codes, supporting Phantom, Backpack, Jupiter, Tensor, Sanctum, Meteora, and other dApps.

  • These tools are similar to Farcaster Frames and Coinbase Smart Wallet combined but can be integrated into any website including X and Reddit. Read our deep dive on Farcaster here.

In short: Solana solved the problem that most mainstream application can’t read crypto transactions. Think of Blinks as magical links that instantly connect people to the world of Solana – without any complicated steps.

How It Works

  1. Click a link: Imagine seeing a tweet or a post on your favorite website with a special Solana Blink link.

  2. Interact with Solana: When you click the link, it opens a window that lets you do things like:

    1. Buy or sell cryptocurrencies (like Solana's native token, SOL)

    2. Purchase digital collectibles (NFTs)

    3. Participate in on-chain voting or contests

    4. Tip your favorite content creators directly

    5. And more!

  3. All without leaving the app: All of this happens within the app or website the users is already on. They don’t need to switch to a separate wallet or exchange.