Solana brings Web3 to Web2 With New Feature
Solana brings Web3 to Web2 With New Feature
Click, connect, convert: How Solana's new feature "Blinks" simplifies blockchain engagement.
Hey, it’s Marc. ✌️
This is the start of a series of short updates for our PRO subscribers.
Today, we’re looking at Solana’s new “Blink” feature. It could be a game-changer for mass crypto adoption and is something brand leaders need to know about.
What you need to know
Layer-1 blockchain, Solana has introduced Blinks (blockchain links) that enable users to initiate Solana Actions (formerly Solana Pay transactions) like minting, swapping, paying, voting, and donating through shareable links across any platform, making Solana accessible everywhere.
Powered with Dialect Labs, Solana Actions lets users do on-chain transactions through social media, websites, and QR codes, supporting Phantom, Backpack, Jupiter, Tensor, Sanctum, Meteora, and other dApps.
These tools are similar to Farcaster Frames and Coinbase Smart Wallet combined but can be integrated into any website including X and Reddit. Read our deep dive on Farcaster here.
In short: Solana solved the problem that most mainstream application can’t read crypto transactions. Think of Blinks as magical links that instantly connect people to the world of Solana – without any complicated steps.
How It Works
Click a link: Imagine seeing a tweet or a post on your favorite website with a special Solana Blink link.
Interact with Solana: When you click the link, it opens a window that lets you do things like:
Buy or sell cryptocurrencies (like Solana's native token, SOL)
Purchase digital collectibles (NFTs)
Participate in on-chain voting or contests
Tip your favorite content creators directly
And more!
All without leaving the app: All of this happens within the app or website the users is already on. They don’t need to switch to a separate wallet or exchange.
Why it matters
Blinks allows businesses and creators to convert Solana Action Stacks into a link and make web3 onboarding smooth and interactive through familiar website and social media interfaces.
Unlike Farcaster, Blinks brings Solana everywhere and has the potential to turn the blockchain’s creator economy with easy referrals, minting, gamification, and donation without leaving the social media interface, attracting untapped users globally.
With memecoin dominance on the chain, it can fuel community expansion with new creators and businesses easily using these tools.
By the numbers:
Solana accounts for 49.3% of global crypto investor interest with an average monthly active address of 39M.
Solana has become the mother of memecoins and is highly popular among web3 creators. The chain saw 455,000 tokens launches in May. The majority were memecoins.
Memecoin trading comprises 92% of Solana DEX trading volume.
Solana's developer community is huge, with over 3K (+300% YoY) active developers working on the network in 2024.
So what?
This might change the state of NFT and projects’ inclination towards marketplaces like Magic Eden and Opensea as projects now launch their token directly on X, Discord, and Reddit.
The memecoin landscape could also change, as celebrities can start pushing their token directly through social handles.
For brands, this opens up a plethora of new opportunities of engaging their users with digital assets on their platform of choice.
That’s all for now, folks. Thank you for being part of the journey.
Talk soon,
– Marc
PS: Follow me on LinkedIn and X for shorter insights.
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