KIKI World, a next-gen beauty brand, is pioneering a new, Web3-enabled business model with community and co-creation at the core.    

Why is this interesting? 

It’s the first consumer brand that’s entirely community-led and participative, offering a glimpse into a future of brand building. 

We’ve analyzed the case and spoke to the founders. Spoiler: What they’re up to is remarkable.  

In this article, we’ll look at:

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