Hey, it’s Marc. ✌️ Last Friday, Nike revealed major updates to its Web3 strategy. Today we’ll take a short look at:

What’s “.SWOOSH”? If you haven’t heard about this, I suggest you to read my in-depth case study.

Briefly, .SWOOSH is Nike's blockchain platform launched in November 2022. It's a space for digital community building, co-creation, and virtual products.

Zooming out: For Nike, this first year was all about experimenting with different engagement formats and blending digital and physical while staying true to its brand legacy.

Nike’s most recent update reveals what they’ve learned in the first year. Here’s are the key updates: 

These updates provide a give a glimpse Nike’s Web3 strategy and come amidst Nike's recent $450m restructuring announcement.