After Porsche, Honda, and Mercedes-Benz, FIAT has become the latest global car brand to enter the Web3 space.

Unlike its peers, FIAT has taken a new approach in how it uses Web3 to redefine customer engagement and brand loyalty.

Today, we’ll explore how FIAT's recently launched Web3 program could flip the script on customer engagement in the automotive sector. We’ll look at:

  • Challenges for modern car brands

  • The FIAT brand

  • FIAT’s Web3 activation

  • Why Web3

  • Learnings & what’s next

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This article is published in a partnership with Web3Audience, FIAT’s Web3 digital & marketing agency, which provided me with exclusive insights.1